Why Entrepreneurs Must Master Communication (w/Ric Phillips)
Whether you’re pitching investors, leading a team, or serving customers, this episode will show you how to strengthen your most valuable entrepreneurial skill: communication.
Host Roger Pierce talks with Ric Phillips, Founder of 3V Communications, to explore why developing communication skills is make-or-break factor for new and existing entrepreneurs.
Host Roger Pierce talks with Ric Phillips, Founder of 3V Communications, to explore why developing communication skills is make-or-break factor for new and existing entrepreneurs.
Ric has been coaching entrepreneurs and professionals since 2006, helping them master verbal, vocal, and visual communication. With an MBA and a background in sociology and psychology, Ric combines academic insight with practical coaching experience. He also serves as Director of the York Entrepreneurship Development Institute (YEDI) and Executive Director of the National Communication Coaching Association of Canada.
Ric explains his “3V” framework — verbal, vocal, and visual — as a tool to align words, tone, and body language for maximum impact. He stresses that confidence and competency fuel each other in a cycle: “The more competent you are at something, you get more confident, and the more confident you are, the more chances you take.”
The conversation highlights the cost of poor communication: 68% of consumers have walked away from a business relationship because of it. Ric argues that entrepreneurs must pair technical details with emotional storytelling to connect with their audience. He also points out that nonverbal cues outweigh verbal ones “every single time,” making body language and delivery as critical as the content itself.
Listeners will learn how to improve trust through comfort, why a pitch needs both emotional and technical balance, and why investing in communication skills pays off throughout your business journey. As Ric notes, “There’s no magic bullet… but there are tools available that give us structure.”
