How Accountants Can Work Less & Earn More (w/Ryan Lazanis)
Most accountants and bookkeepers are drowning in long hours and underpriced work. Ryan Lazanis says it doesn’t have to be that way.
On this special Accountex 2025 episode of The Unsure Entrepreneur Podcast, Roger Pierce talks with Ryan Lazanis, CPA, Founder of Future Firm. Ryan built and sold Zen Accounting, one of Canada’s first 100% cloud-based firms, and now helps thousands of accounting professionals create modern practices that deliver profit and lifestyle.
“It’s hard to scale advice,” Ryan says. “But if you standardize your offer and productize your services, you remove variables and free yourself from being the bottleneck.” On the subject of fees, a sensitive area for most accounting professionals, he shares why three-tier pricing works: “With one option, you’re nervous to raise prices. With three options, you can be aggressive—and most clients pick the middle.”
Ryan also opens up about how AI is reshaping the profession, including his own experiment with cloning his voice and avatar to deliver a recent online presentation. While excited about AI’s potential, he’s cautious: “I think it’s actually going to make our lives more difficult, not easier, because expectations are so much higher now.”
> Catch Ryan’s Accountex 2025 Keynote in Toronto on Nov 5, where he’ll reveal insights from the Top 50 Modern Accounting Firm Survey.
> Attend Roger's session on How to Close More Sales for Your Accounting Practice also on Nov 5.
