The Unsure Entrepreneur

The Unsure Entrepreneur Podcast (guest: Patrick Gill)

SUMMARY KEYWORDS
businesses, ai, small businesses, productivity, technology, canada, patrick, report, generative, canadian, canadians, small business owners, adoption, people, employees, workers, data, artificial intelligence, experiment, large

SPEAKERS
Patrick Gill, Roger Pierce

Intro 00:00
You're listening to the unsure entrepreneur podcast with Roger Pierce. Whether you're scribbling business ideas on a napkin, or wrestling with this should I shouldn't tie question, get ready to explore the realities, the risks and the rewards of entrepreneurship as we share the stories, scars and successes of small business owners.

Roger Pierce 00:21
Hello, and welcome to this episode of The unsure entrepreneur. I'm Roger Pierce. Thanks for being here today. excited to have our next guest with us today we're going to talk about AI the productivity gap for Canadian businesses and some small business opportunities. So let me get right to it and welcome our guest. Patrick Gill is the Senior Director of Operations at the business data lab at the Canadian Chamber of Commerce. As a career long innovator and intrapreneur. Patrick has founded five multimillion dollar projects designed to help Canadian businesses compete and prosper. Now among these projects, Patrick co founder of the Canadian chambers business data lab, to democratize business data for decision making, and to advance the country's understanding of Canadian business conditions and trends. Now, Patrick's work experience has firmly established him as a thought leader, often featured in media and think tank publications. Recently, Patrick authored a report on business adoption and use of generative AI Gen AI, called prompting productivity. Patrick holds a Master's Degree in Public Policy and an Advanced Certificate in Public Administration and

Patrick Gill 01:32
Governance. Welcome, Patrick. Thanks for having me, Roger.

Roger Pierce 01:36
So looking forward to our chat, and I know you're going to be a wealth of information on this subject for small business owners. So let's dive right in, in your excellent report, prompting productivity which I'm going to post under the Resources section on unsure entrepreneur.com. For any listeners who want to go and download it, you talk about concerns over Canada's low productivity. Can you explain for us what is the productivity gap and why we need to pay more attention to this?

Patrick Gill 02:05
Yeah, no, of course. Well, Canada can add an another economic crisis to its ongoing list, declining productivity levels. And over the past decade, productivity has increased by less than 1% annually, placed in Canada second last as the least, most productive country in the g7. So such factors as weak competition within sectors under utilization of highly skilled workforce and the prevalence of of small, less productive businesses, as well as insufficient investment in research and equipment have all contributed to this alarming trend. This situation has grown so acute that the Bank of Canada has actually the Queen's did the undesirable title in an emergency. So boosting our productivity is not just an economic imperative. It's a societal one in efficient production means lower wages, less tax revenue for central public services, and fewer future jobs, low productivity imperils every Canadian standard of living. Wow,

Roger Pierce 03:09
you're right when I saw that emergency status, Boy, that's a big, a big label, one we all need to pay attention to. And it's such a great report and so easy to read. And again, I encourage people to go and download it and take a deeper dive. Now, Patrick, in this episode, we're going to talk a lot about AI. I'm no expert. I know you are for people new to the subject. Can you define the difference between generative AI and AI?

Patrick Gill 03:35
Sure, so artificial intelligence is simply computer software and programming intended to that can mimic human abilities. And when it comes to generative AI, that is a subset of artificial intelligence, which sort of the development of artificial intelligence has been growing over the last 60 years. Now Genting AI or generative artificial intelligence is what we mean by that is sort of these very large language models that have been trained on vast amounts of data that think about the entire internet of data. So it's these large models that have learned Based on vast amounts of data, basically, the internet, and the applications that sit on top of these large language models. You know, these are the chat bots, chat GPT, if you will, that help users interact with these models in their own language.

Roger Pierce 04:32
Now, I'm a subscriber to chat GPT for oh, I guess it's called now. And I'm finding it boosting productivity 50% or more, at least, including a lot of the prep work around posting this podcast, you know, and my main business is content creation for large brands and banks. So it's comes in very handy for content creation. I could speak to that. What are some of the other popular generative AI apps out there? I don't mind Microsoft has got one there's others, right? There's a

Patrick Gill 05:03
whole bunch. The most well known Gen AI tool or Chatbot. Based on public opinion research that I've seen from Ipsos certainly is Chachi. Btw, this is really one Jenny, I grabbed the world's attention when the first iteration was released in November of 2022. And since their awareness and interest in AI, Jen AI has just exploded, with everyone trying to catch up. So generative artificial intelligence is a generational opportunity to boost Canadian productivity by automating laborious and low value tasks genuinely allows workers to focus on higher value activities, thus making work more productive at little to no cost. Wow. So

Roger Pierce 05:50
really, in the report, you're talking about the problem productivity, and low AI, adoption, but also the solutions, right, we've got potential to turn things around by getting more into AI. And I know you've got some stats and things we're going to quote on that, you know, something from the report that stuck jumped out at me was a quote from the chamber, it says, something needs to change. That is why the Canadian Chamber of Commerce is putting focus on Gen AI as a potential catalyst of productivity growth. You guys are taking this

Patrick Gill 06:19
seriously? Well, you know, bankers don't like to be alarmist. But when the Bank of Canada comes out with a title of, we're in an emergency situation, because of low productivity, because of low productivity, our standard of living is falling behind the US and our other economic peers. This is a critical issue for Canada's future prosperity, and how you and I and our families have opportunities to prosper in the future. And so we've been heading in this in the wrong direction for a long time. And here's the new technology that we absolutely should be testing embracing. Because it can give us superpowers, it can use sort of double our output it can, it can replicate Roger to do a number of tasks, allowing you to focus on some really important things. And in the primary uses of Jenny AI by business users today, it's really to accelerate the production and quality of the goods and services that they produce. That's the main focus. And they're doing this to speed up the processes, improve the quality of the outputs, save some money as well, we're operating in a very high cost environment with a high inflationary pressures and rising interest rates over the last couple of years. And so a number of businesses, at least the early adopters, which is about one in seven businesses are looking at this to compete more, be more productive, be more efficient with their resources and

Roger Pierce 07:48
their stuff. Wow. And the report does talk about a lot of the benefits possible from from Ai. But let's before we get into that, I want you to dig a little deeper with me here on the fears. You know, in the report, you talk a lot about some of the perceptions or misperceptions of AI and all that people think it's gonna replace the workers. It's not the case so much, is it? I mean, it's an opportunity for us to tackle new markets. I mean, exporters are using AI quite a lot. I see that in the report. Small businesses are lagging behind. I want to get your input on that. But what are some of the reasons in your findings, Patrick, why people are so reluctant.

Patrick Gill 08:22
global interest in AI is quite high. And that interest is being sustained. So when we look back, before sort of chat, GP T's of the world came out, when we look at sort of those more historic uses of AI by business. So think of machine traditional machine learning and whatnot. Canada was sort of mid pack among sort of OECD countries. So we're in the middle, we're using it, but we're not the leaders. And when it comes to to Gen AI today, what we know is that everyone's searching, they're going onto Google and they're searching up chatty BT AI. And it's not just Canadians, it's the world and so the world is probably going to be moving a little bit faster. And there's, there's probably a great correlation here with with sort of the public trust when it comes to AI. So public trust and perception in AI definitely will play a crucial role in widespread adoption. Again, sort of the public opinion research I've seen so far. So there there are recent global Ipsos surveys that show Canadians are more nervous about AI compared to other countries, with only 38% of Canadians viewing AI positively. Perhaps one of the findings from our report, which basically leverages statcan data, will help assuage the nervousness of Canadians that this technology is primarily going to be used to augment workers capabilities, not to replace workers entirely. In fact, the data shows that only 13% of the 14% of businesses that are early adopters have a AI are looking to sort of automate tasks to replace workers. So this is primarily, how can businesses help their existing workforce fill the skills gap, which we know that they have about 42% of businesses last year reported that their workforce have some sort of skills gap that currently have. So how can this technology be that bridge the skills gap, and again, to help them to be more productive and streamline their operations for their clients? Wow.

Roger Pierce 10:31
And I think that's, that's right to the heart of it, people are worried about, you know, the Terminator movies are happening. And all of a sudden, we're run by the robots taking away all of our work. I have this conversation a lot with one of my clients, a long standing client of large software company, accounting software company, and they're really getting up there and telling their their clients, you know, look, the AI applications on our software, help reduce laborious repeat manual tasks, and free up the accountants that they sell to, to do more strategic work. Right. So by freeing up things like data entry, and checking for mistakes and scanning this and spreadsheets, accountants hate the spreadsheets, it really is freeing them up. It's not replacing workers, it's giving them opportunities to do more of what they love.

Patrick Gill 11:19
The new stock and data reinforces that as well that the driving force behind an AI adoption is to accelerate the production and quality of work. And you don't again, if we look at global public opinion research, more people think AI will change how they do their current job versus replace it. So I think it's the Ipsos poll is 57% of global respondents think AI will likely change how they perform their current job in the next five years. And only 36% of global respondents across 31 Different countries worry that AI will replace their jobs. So there's a bit of a demographic divide here whereby, unsurprisingly, you have younger generations much more interested in trying these tools, and seeing the value of these tools than than older generations. I think, Generation Z, so those between the ages of 18 and 27, are three times more likely to have already tried chap GPT. than than individuals over the age of 55.

Roger Pierce 12:21
Oh, so you're saying an old guy like me is actually on the innovative side? You're an innovator?

Patrick Gill 12:27
Well, you do have a podcast about sort of innovation and business trends. So yes, absolutely.

Roger Pierce 12:32
Thank you for the positive affirmation. I appreciate it. Let's talk more about who is using it. I think this is fascinating part of your report. The sector is using Gen AR right now, if I can recap. It's tech heavy industries, like professional services, information services, companies, finance insurance. On the other end of the scale, the lowest adoption rate is among construction. Is that right?

Patrick Gill 12:54
Yeah. So it, what we see is that these early adopters, these early innovators, one in seven businesses, or 14%, of Canadian businesses, every sector, in every region of the country, there is a business that is experimenting with AI. And yes, early adopters of janai tend to be larger businesses, they tend to be exporters, they tend to be industries with sort of highly concentrated, concentrated workforces of highly educated workers. So think financial services, professional services, yeah, of course, information and technology. Within these type of industries, their main focus is to accelerate content creation, to explore the production of goods and services, find cost efficiencies, what not some other interesting results that we're seeing is that industries that are data rich, so resource companies, mining companies, financial service companies, for example. They're using the technology to do even better data mining of their of the data that they have. And then when you look at sort of customer focused, be deceived versus b2b companies. It's really the b2c companies that are latching on first to try to enhance the quality of their goods and services to the customers before BNB. When it comes to exporters, I should say, I mean, this this should be not not really surprising. Exporters traditionally are much more innovative and productive than non exporters. This is because, you know, with exporters ever in the world, they're exposed to sort of best practices and other markets. And so as I mentioned before, there's global interest in the use of AI and different AI tools. And exporters being in different markets in Asia or Europe. They see this interest, they have to remain competitive. And so they're going to be a little earlier on to some of the new and positive trends that they're seeing, again, to remain competitive.

Roger Pierce 14:55
Excellent insight. Excellent insight. It's such a great report, you know, And I also read to that despite being kind of an AI hub, Quebec, Ontario is leading the charge is that right? That's right. So

Patrick Gill 15:07
looking on a regional basis, right across Canada, Ontario is leading the charge, it was kind of surprising that sort of the the regions that had the highest concentration of, of sort of academic and think tanks, Think Tank bodies doing research in this word didn't really have a huge positive impact on on sort of adoption. So places like Kitchener, Waterloo, Edmonton, and Montreal, where Candice superclusters actually based, that didn't have as big of an impact as sort of the the makeup of industries in different parts of the country. So if if, if there's a part of Canada that has a high concentration of exporters or larger businesses and larger businesses, specifically, in those top three have information, professional services, financial services, they're likely to be leading the way on adoption as we see them. Okay,

Roger Pierce 16:00
larger businesses or small businesses. And I'm glad you brought that up. Because as a small business show, we should talk about the opportunities for, for small businesses and startups. And for people who don't know, I'm going to quote our friends at Stats Canada to define a small business, you know, small businesses are the major contributors to Canadian economy. And according to Stats Canada, businesses with a one to nine employees comprise 98% of all employer businesses in Canada and employ just under 11 million people, just two thirds of all employees, two thirds. By comparison, slightly larger businesses or mid sized businesses, with 100 to 500 employees employ 3.6 million individuals, just 21%. And large businesses with more than 500 employees, the banks, insurers, like you mentioned, they employ 2.7 million individuals. So my point is it's plain to see have smaller businesses play an important role in cat driving Canada's economy. And as to your point, hopefully closing that productivity gap. So let's talk about some of the roles and opportunities specifically for small business. I know we talked a bit about this before our conversation here today. Some of the opportunities for small business, and I've written them down here, just to recap, include things like, obviously, content creation, improving client or customer experience, increasing automation and tasks without reducing employment, spring data driven decision making, and minimizing workforce recruitment, and retention challenges. And these are all over the sector spectrum for small businesses can be service businesses, construction doesn't matter what you're in, there are opportunities for small business. So can you expand on that a bit, and maybe touch upon some of the things that small businesses can be looking to do with AI?

Patrick Gill 17:51
Yeah, of course. And let me start off by sort of painting you a slightly more numerous portrait of small businesses in Canada. And so in fact, when you point out that small businesses, traditionally defined as between one and 99 employees, that's a big spectrum. And so we did some research to better understand who is small business and the reality is small business in Canada is actually much smaller than you may think. So even though that 98% of businesses in Canada are between one and 99 57% of that 98 are actually micro businesses. So they employ between one and four employees. So small business in Canada, is really small, and you know, sort of the most prevalent type of businesses in that area, construction, professional services, retail, and whatnot. And so these are very small groups, small teams, and I've never met a small business owner, or an entrepreneur, there wasn't run off their feet are wearing multiple hats trying to do things. And so this is sort of the great advantage of sort of tools like generative artificial intelligence, it can give you superpowers, it can literally replicate yourself, at little to no cost. When you look at sort of the historic barriers for businesses on tech adoption, small businesses actually have fewer challenges historically, to incorporating technologies into their operations than larger businesses. larger businesses have to worry, worry more about sort of privacy and security of adding something else into their systems, or how does a technology stack on the existing stack of technology solutions that they have. Also, retraining staff can be a high end sort of change management can be a huge hurdle for large businesses, smaller businesses, smaller teams don't have to worry about that. Traditionally, the biggest obstacle for tech adoption or incorporation for them is just do I have the resources to invest in something in this time right now? And the time to do so. And so the great thing about this type of new technology is that it really overcomes that traditional barrier for micro businesses, small businesses, in respect to resources, because there's so many open source or free tools available to those small business owners and their teams that can be used immediately, they just have to try. And I'm a big proponent of nudge theory and the hope with this report, getting out the message of who's using it. My hope, and who's using it globally, is that Canadian businesses will start to be afraid, they'll be afraid that they'll be left behind that they'll see their competitors in their own backyard, or in other countries, experimenting a little bit more, producing their goods and services faster and better, a little bit differently. And so hopefully, that nudges them into testing this tool out. Again, you could start with What if you got better at writing emails, those sales messages, or you want to up your, your social media content, but again, you don't have time, maybe you're not a social media expert, a tool like this can be an expert view, because it's been trained on the knowledge of the internet, and everything that's currently available. If there it is the expert, you just sort of have to play around and tap it in knowing that so many small businesses are small, and their productivity has actually been a real challenge for themselves, but also the country historically, you really should give it a try. And you could tap one of your younger workers to help you experimented if this is a greater challenge if you're in a more mature business sort of yourself. Excellent

Roger Pierce 21:42
points. And I'm so glad you pointed out a small list of small businesses, micro businesses, that's the bulk of us. And it doesn't take much we're very nimble, we can try these things out and chat, GBT the has a free version and the other offerings, there's free versions as well, it doesn't have to cost a lot.

Patrick Gill 21:59
Being is free, Microsoft Bing, you can go on. Maybe not everyone has been using Bing recently, but you instead of Google, but you can go into Bing and Google should be out in the near future. And there's a chatbot right there. That's leveraging the same large language model that chat GPT. leverages, for for its Chatbot. So that's free, that's publicly available. And the nice thing about the Bing option is that it overcomes some privacy and security issues as well, because it doesn't remember what your what you put in there, it goes in, it's not being trained, it doesn't add to the training content. And once you're done, it forgets, but you've gotten the answer that you needed to

Roger Pierce 22:41
all these great options. It's surprising to me that, as you said, only 15% of small businesses are currently using Jenny, I guess, people need to hear more about. But from this podcast, you made a very specific example what someone can use, I think that's what we need to start with, you know, what can I do in my daily routine as a small business owner, write better sales emails, as you said, automate some some content, use it organize social media,

Patrick Gill 23:07
create visuals for your ads, create contents, for your ads, create a calendar for your ads, it can be sort of your own professional marketing team, wait there, I actually have my own chatbot, which helps me be a better business. So it's a business coach, and helps me sort of work through different options for my team, hey, if you're not an economist, or data scientist, but you want to get a better understanding of the data within your business, or or, you know, available out there, it can do this too. You can you can feed it numbers, and they'll help explore those insights for you. Again, with a click of a button or simple prompt.

Roger Pierce 23:44
You make a good point. It's not just about written content, it's visual content, it's data analysis. Give it a try. Give it a try. You mentioned chatbots was I gonna say, examples you gave are great for, you know, boosting productivity with existing business, writing sales, emails, etc. And I'm excited about that. And I encourage business owners just to give it a give it a whirl. One with the flip side, what are the business opportunities for say, a startup? Someone who's just at the gate, thinking about getting into a business and they go, Hmm, can I build an AI based business and sell services?

Patrick Gill 24:18
What are your thoughts? Yes. And you know, we do see that emerging enterprises, startups. So businesses that are one two, I think, 11 years of age, they're using us a little bit more than mature businesses. And for us, sort of the interpretation of the data is that, you know, startups and large businesses, both are sort of taking an innovate or perish approach. With startups. They're trying to sort of escape competitiveness velocity. They're trying to compete with the other players in the market and they see this as a competitive advantage. And large businesses, they're continuing to try it innovate to remain relevant, or else fear that they'll be taken over my, my startup just coming up today. Excellent

Roger Pierce 25:08
points. And I'm gonna go back to something I pulled from your report about the return on investment because you know, we got to watch the money. You say here from a business perspective, Microsoft indicates the average return on investment for companies using AI is $3.50. For every $1 invested, it's

Patrick Gill 25:26
a no brainer, right? That's a no brainer. And you know, that is a global stat looking at sort of global usage, probably more by large businesses. But again, you don't have to spend any money, you just have to direct your yourself or your staff to take some time and to experiment. What is the return on investment for the country, which is really important. So when we took a look at what, how much could use of generic by Canadian businesses help to boost Canadian productivity. And whether it's adopted slower or faster, Jenny, I could essentially boost Canadian productivity by between one to 6%, up to 6%, over the next decade. And that, in turn, of course, will raise our standard of livings,

Roger Pierce 26:09
we all win. And we've got to do it right. You've got to get there pulled together and make it happen. You know, and I'm gonna get to what's happening in the future in our closing section here. But what back to why small businesses are holding back. And I know one of the issues you raised in the report is, finding workers with AI skills is a challenge, especially for small businesses who maybe can't afford the top talent, followed by financing, let's just focus on skills. What's happening there, is there any government programs or training assistance or anything happening that can that can help a small business owner find these people? Yep,

Patrick Gill 26:42
there are lots of existing programs at all levels to support businesses in the adoption of technology, not just generative artificial intelligence. But if they want support with cybersecurity, or cloud computing, being able to engage employees and customers in a hybrid digital format, that's all currently available. So the financing is there. And really, when we were looking at skills, it was just acknowledging that that businesses today continue to indicate that they have difficulty finding employees with the skills that they need. And with the employees that they currently have. Last year, 42% of businesses indicated there was some sort of skills gap within the workforce. And so here's a way you can partner your your staff, and elevate their skills by giving them a tool that that, again, is very skillful, because it has the skills of the intranet. All that needs to be done again, is just experimenting, you find a couple of small wins. You measure that to see if the how much uplift those small wins had, what was the return on investment. And if it makes sense and works, replicate it, scale it up, tried with a different part of the business. You don't have to implement everywhere, but just try adding it to one small piece of what you're doing. And see if it improves things, I'd better Well,

Roger Pierce 28:11
absolutely. Like you said, try it on a sales email or get it to write an article for your blog, post something simple. And see how much time that saves the employee who usually does that frees them up for other stuff.

Patrick Gill 28:25
Here's another option, maybe you're not actually marketing your services to a French Quebec market. Again, you can take your existing materials, and immediately it can be very well translated. That's

Roger Pierce 28:38
an excellent point, a lot of us are woefully behind and offering those French language options. So AI can take care of that for us. I

Patrick Gill 28:48
can do simultaneous translation of blogs, or make sure when you're looking at the camera that your eyes are looking at the camera. And

Roger Pierce 28:56
for our American listeners, that can also help with Spanish too, I believe.

Patrick Gill 29:00
Yes, that's exactly it can open you up to new markets. Absolutely.

Roger Pierce 29:05
That's a great point. Great point. Oh, my gosh, well, you know, I could talk to you all day, Patrick. But watching the clock here. I want to get to some closing remarks and look at the future. Would you talk about this in the report? The language you use, the recommendation section is innovate or die, which is pretty pretty stern warning. What are your key recommendations to Canadian businesses?

Patrick Gill 29:26
I do hope CNAME is this is Take note that the world is interested in generics that Canadian businesses themselves are falling behind and need to be cautious. They need to guard against becoming uncompetitive domestically, internationally, and they really need to try to innovate a little bit more. And here's something that overcomes historic search challenges with innovation, costs, bandwidth. All they have to do is simply simply try things out. I hope they see See that their competitors are doing it because this technology is being used by everyone everywhere of all sides are projecting that use of this technology will reach a tipping point in the next three to six years. So don't be, don't be a late adopter of this technology, because it could have big ramifications for you and certainly will have ramifications for the country writ large. So test something experiment, it's okay to experiment, measure that experiment, replicate that experiment, and then you know, scale it out. And of course, there are programs, lots of programs, right across the country at all levels that can help you to do experiments with this technology, if you if you need additional stuff, if you need additional funding. But again, those historic barriers are not as great when it comes to this particular technology.

Roger Pierce 30:55
Terrific insight. Thank you anything else you want to add? Before we sign off?

Patrick Gill 31:02
Just from a policymaker perspective, I really hope that, you know, government itself can be become more efficient and focused on delivering better services to their citizens. And so I think it would go far by enhancing public trust, if the government also leads by example. And it can show Canadians in their daily life how how this type of technology is improving their customer service to Canadian citizens, and sort of showing trust in that regard. The other way government can of course, support with with upskilling Canadians as well. And through our existing educational institutions and programming programs, that's probably the biggest thing that government can do to help support the adoption of this technology and 100 largest is upskilling. Canadians so that they feel more confident in their abilities to be able to utilize and benefit from technologies like this. Policymakers

Roger Pierce 32:00
and government folks listening, here's some great suggestions. Are you referring to something like the talk about Singapore's go digital program, doing something like that? Yeah. So

Patrick Gill 32:09
I, I get places around the world, see the value in this technology, and they have programs to support it. Singapore has a number of programs to upskill workers, but they also have programs to support digital adoption by businesses. And so we have those as well sort of created and expanded upon during the pandemic, to help businesses that were sort of hibernating their operations by helping them go online, maybe for the first time or improving their website, those programs are still exist, perhaps haven't been fully tapped as much as they could by by Canadian businesses. So do take a look, maybe use Gen AI just give you a summary of all the different programs available. And you know what, it could probably help you fill out an application because I, I know that that's never easy as well.

Roger Pierce 33:01
Use AI to get more AI support. I love it. Great stuff. You know what, and thank you so much, Patrick, for being here today. And thanks to the Canadian Chamber of Commerce for taking the lead in all of this reminder, folks to go and download the prompting productivity report found under the Resources page on the website, unsure entrepreneur.com. And unfortunately, Patrick, that's all the time we have. I want to thank you very much for sharing your insights and expertise with us here today means a lot to me and the listeners. Thank you very much. Roger, it

Patrick Gill 33:36
was a pleasure to be here. Thank you very much for the invitation. Now

Roger Pierce 33:39
before you go, if someone wants to connect, what's the best way to get in touch?

Patrick Gill 33:42
Best way to get in touch is reach out on LinkedIn. Go

Roger Pierce 33:47
to Patrick Gill at LinkedIn and find you from there. That's terrific. Well, once again, thanks again, Patrick. And to our listeners. Thank you for being here. And be sure to return next episode for more insights from the unsure entrepreneur podcast. That's it for now. Bye.

Intro 34:04
That's it for this episode of the onshore entrepreneur podcast. Thanks for listening. Be sure to subscribe so you don't miss the other candy conversations with small business owners. And be sure to check us out at unsure entrepreneur.com