The Unsure Entrepreneur

In this episode of The Unsure Entrepreneur, host Roger Pierce chats with Cassie Conte, the Program Manager at Brock LINC, Brock University’s hub for innovation and entrepreneurship. 

 

What's clear in the interview is how valuable this resource is to aspiring entrepreneurs. Brock LINC is more than just a program—it’s a hub that nurtures innovation, creativity, and entrepreneurship. “We focus a lot on the early stage,” says Cassie. “Students come to us with great ideas, but they don’t always know what to do next. We help them figure that out.”

 

Cassie shares her insights on the supports Brock LINC offers to help early-stage entrepreneurs validate their ideas, develop their skills, and build viable businesses. For future business owners, she talks about the importance of customer discovery, mentorship, and having an entrepreneurial mindset. Cassie also highlights Brock LINC’s fascinating success stories—such as a virtual reality company training firefighters, and a safety wear company for workers at heights.

Visit Brock LINC
Cassie Conte on LinkedIN