Entrepreneur Helps Solo Travelers See the World (w/Janice Waugh)
In this episode of The Unsure Entrepreneur, host Roger Pierce interviews Janice Waugh, Founder of Solo Traveler and Co-founder of the nonprofit organization Northstar Startups.
Janice’s company Solo Traveler has transformed the solo travel industry by advocating for affordable travel experiences, partnering with companies that limit single supplements to 20% or less, and building a community of over 275,000 followers on Facebook. "Solo travel comes from a personal place for me," Janice explains, reflecting on how a life transition inspired her business.
Janice also shares insights into the financial aspects of running a content-based business, with income from direct sales advertising and other revenue streams like courses and programmatic ads. Her advice for aspiring entrepreneurs highlights the value of focusing on a niche market, listening to customers, and building resilience. "Listening to customers is key," she says, explaining how her readers' feedback on single supplements shaped her business model.
She also discusses her work with Northstar Startups, which provides mentorship, resources, and a supportive community for people with barriers to traditional employment, including those in Toronto's underserved communities.
Tune in for an inspiring conversation filled with practical advice on building a meaningful business that aligns with personal passions — whether it’s advocating for affordable solo travel or creating opportunities for self-employment through community support.
Resources:
